Nothing running,
nothing to break.
No plugins to update, no database to back up, no admin login to lose, no monthly patch cycle. Nothing's sitting there waiting to go wrong while you're out doing the work.
- No plugins, so nothing to update
- No database, so nothing to back up
- No admin login, so nothing to break into
- Copy changes come to us, usually same day
Machinery you don't need
Most small sites maintain a stack they never use
A five-page brochure site running a database, a plugin stack and a monthly update cycle is paying, in money and in risk, for machinery that serves content nobody's changed since launch.
A static site removes the machinery instead of maintaining it. The pages are finished files, so there's no admin panel to compromise, no plugin to leave unpatched, no version to fall behind. The trade is that copy changes come to us. For a site that changes three times a year, that's the better end of the deal.
The most reliable part of any stack is the part that isn't there.
The absent stack
What you're not running
Four things a conventional small business site runs, and why none of them are here.
No plugins
Nothing third-party sitting in the page waiting to be updated, abandoned or exploited.
No database
Nothing to back up, nothing to corrupt, nothing that runs out of connections on a good day.
No admin login
No dashboard exposed to the internet, which is how most small business sites get taken over.
Changes handled for you
Copy and photo updates come to us, usually same day, so the site stays right without you learning an editor.
Changes, handled
How updates work without a CMS
Send the change
New copy, a new photo, a changed phone number. An email is enough. There's no ticket system to learn.
We ship it
Made, previewed and deployed, usually same day, with the previous version one click away.
Upgrade when you outgrow it
Once you want to edit weekly, the site moves onto the multi-page build with a CMS.
Editing and upgrading
Frequently asked questions
What happens when you do need to edit, what the care plan covers, and when static stops being right.
The rest of the build
Everything else in static websites
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
Simple page set
Usually home, services, about and contact, designed as one piece rather than assembled from a template.
View detailsEdge deployment
Deployed to a global CDN with automatic HTTPS, so the site is served from wherever the visitor happens to be.
View detailsResponsive down to the small phone
Built mobile first and tested there, because that is where the majority of a small business's traffic lands.
View detailsSearch and schema basics
Titles, descriptions, sitemap, robots and structured data set correctly on every page from launch.
View detailsContact routing
A simple form or click-to-call that reaches your inbox and your phone, with spam filtering that actually holds.
View detailsYou've made it this far
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“AZI turned a site nobody contacted into the thing that books most of our work.”
Jordan M.
Supporting growing brands big and small
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