Straight into
the system you actually work in.
Submissions delivered into your CRM, your calendar and your inbox as they land, mapped to the right fields. Tested with real enquiries, not a sample payload that always works.
- Your CRM, with the fields mapped properly
- Your calendar, when a booking is the outcome
- Your inbox, in a format somebody can act on
- More than one destination where that helps
Integrations that rot
The integration that worked on the day it was built
Most CRM integrations get tested once, with a sample payload, by the person who built them. Then a field gets renamed, or an apostrophe shows up in a surname, and leads stop appearing without anything looking broken.
We map the fields to how your team actually works, connect the calendar when a booked slot is the real outcome, and test the whole path with genuine submissions from a phone. Where one point of failure would be expensive, the submission goes to more than one place.
An integration nobody's tested since launch is a single point of failure with good intentions.
Every destination
What integration covers
Four things, all about the lead landing somewhere a human will see it.
Fields mapped to your process
The enquiry arrives with the information where your team already looks, not dumped into a notes field.
Calendar booking
Where a booked slot is the outcome, the visitor picks a time on the page and it lands on the right calendar.
A readable email copy
A plain, complete copy to an inbox as a backstop, so nothing's lost if an integration gets uncooperative.
Tested end to end
Real submissions, from a phone, on mobile data, checked at every destination before the form goes live.
The wiring
How the wiring is done
Map the destinations
Which system owns the lead, which one books the time, and who needs to know within the minute.
Connect and map fields
Built against your actual CRM setup, not against its default demo configuration.
Test and monitor
Real submissions through every path, then monitoring, so we notice a silent failure before your quiet week does.
Platforms and outages
Frequently asked questions
Which CRMs, whether it works on a site we didn't build, and what happens if the CRM is down.
The rest of the build
Everything else in lead intake forms
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
A2P-compliant lead forms
Proper SMS consent, validation and spam protection, so every lead you capture is one you can legally text.
View detailsInstant notification and routing
Email and SMS alerts the second a form is submitted, sent to more than one destination where that helps.
View detailsMulti-step and qualifying forms
Longer intakes broken into steps that get finished, asking the qualifying questions before the call rather than on it.
View detailsSpam and bot filtering
Honeypots, rate limiting and validation that stop junk without adding a puzzle for real people to solve.
View detailsTracking on every submission
Conversion events fired correctly, so you can tell which page, campaign and keyword the enquiry came from.
View detailsYou've made it this far
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“AZI turned a site nobody contacted into the thing that books most of our work.”
Jordan M.
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