One subject
per page.
Services, areas and proof laid out as a structure rather than a menu. Every page has one job, one subject, and one reason for somebody to land on it directly.
- One subject per page, never four
- Services, areas and proof as separate branches
- Navigation that matches how people ask
- Room to add a page without a rebuild
Before anything is designed
A homepage can't rank for everything
A site that says everything on one page gets found for nothing in particular. Someone searching for one service in one town wants a page about that, and a homepage listing nine services isn't it.
Architecture is deciding what each page is for before anything gets designed: one subject per page, a branch for what you sell, a branch for where, and a branch for the proof. It's also what makes the site cheap to grow, because a tenth page is a pattern rather than a project.
Structure is the part of SEO that's decided before anyone writes a word.
The four decisions
What architecture covers
Four decisions, all made before design starts, all expensive to change later.
One subject per page
Each page argues one thing, so it can be found for that instead of competing with your own pages.
Branches that match the business
What you sell, where you sell it, and the proof you can show, each with its own section.
Built to be added to
New services and areas slot into the existing patterns, so growth is a page rather than a redesign.
Setting the structure
How the structure gets set
Map what you sell
Every service, every area, and every question people ask before they call, written out before a page exists.
Group and prune
Subjects that deserve their own page get one. The rest become sections. A thin page helps nobody.
Wire the internal links
Pages linked in the order a visitor moves through them, which is also how a crawler learns what matters.
Size and growth
Frequently asked questions
How many pages a build runs to, when a subject deserves its own page, and how it grows later.
The rest of the build
Everything else in multi-page sites
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
A page per service you sell
Each service argued on its own terms, rather than reduced to a bullet on a shared list nobody reads.
View detailsLocal SEO foundations
Schema, Google Business Profile alignment and location pages that compete inside your actual service area.
View detailsReviews and trust signals
Accreditations, testimonials and real project galleries placed at the moments where they change minds.
View detailsA CMS you will actually use
Update services, staff and project photos yourself, without opening a code editor or waiting on us.
View detailsLead capture on every page
The forms and CRM routing from our lead intake work, wired into the site rather than added afterwards.
View detailsYou've made it this far
Book a call now so
your business can grow.
Tell us where you are now and we'll walk you through our process, our pricing and expectations from partners like you.
No pitch deck, no obligation.
“AZI turned a site nobody contacted into the thing that books most of our work.”
Jordan M.
Supporting growing brands big and small
Book a consultation
Trusted by businesses of all sizes