Location pages, structured data and a Google Business Profile that all agree with each other. The search that matters, the one with a town name in it, finds you instead of the franchise two counties over.
Competing on proximity
Local search rewards businesses that are demonstrably in the area, described consistently, and specific about where they work. Most small sites fail all three by listing one address and hoping the rest is obvious.
We build a page for each area you genuinely serve, with real detail about working there rather than a town name swapped into the same paragraph. Business details are made identical across the site, the schema and the profile. That mismatch is the most common reason a local site underperforms.
A page about a town you've never worked in isn't local SEO. It's a liability.
Boring and checked
Four things, none of them clever, all of them checked. That's why they work.
A page per area you actually serve, with work you've actually done there, not a template with the town swapped.
Name, address and phone identical on the site, in the schema and on every profile. The mismatch is what costs you.
Location, hours, services and area marked up so search and AI answers read them as facts, not prose.
Your Google Business Profile categories, services and links pointed at the right pages instead of all at the homepage.
Setting local up
The towns you genuinely take work in, ranked by how much more you want. Ambition isn't a service area.
Area pages written with specifics, business details made consistent, and schema added to every page.
The profile pointed at the right pages, then indexing and local visibility watched over the first months.
Coverage and timelines
How many location pages, whether you need a physical address, and how long local results take.
The rest of the build
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
Service, location and about pages structured so both people and search engines find what they came for.
View detailsEach service argued on its own terms, rather than reduced to a bullet on a shared list nobody reads.
View detailsAccreditations, testimonials and real project galleries placed at the moments where they change minds.
View detailsUpdate services, staff and project photos yourself, without opening a code editor or waiting on us.
View detailsThe forms and CRM routing from our lead intake work, wired into the site rather than added afterwards.
View detailsYou've made it this far
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“AZI turned a site nobody contacted into the thing that books most of our work.”
Jordan M.
Supporting growing brands big and small
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