Know what
the spend bought.
Pixels, events and conversion goals wired correctly from the first visitor, so the number in your ad account and the number in your CRM are describing the same thing.
- Conversion events defined before the page ships
- Platform pixels tested with real submissions
- Campaign parameters that survive the form
- Totals reconciled against your CRM
Introduction
Untracked spend is just spending
Most landing pages report conversions nobody has ever checked. The pixel fires on page load, or twice, or never on mobile, and the number it produces is quietly wrong for a whole quarter.
We define what counts as a conversion before the page is built, fire it once at the right moment, carry the campaign parameters through to the submission, and check the totals against your CRM rather than against the platform that is being paid on them.
A conversion number nobody has reconciled is a number nobody should be spending against.
What you get
What's in the setup
Four steps between a click and a number you can put in front of somebody who is going to ask where it came from.
Events defined up front
What counts as a conversion, agreed before the page exists rather than inferred from whatever the tag happened to record.
Pixels tested with real submissions
Every platform tag fired once, at the right moment, and verified on a phone as well as on a desktop.
Campaign parameters carried through
Source, campaign and keyword travelling with the lead into your CRM, so attribution survives the handoff to sales.
Numbers that reconcile
Platform totals checked against your own records, with the gap between them explained rather than ignored.
Process
How attribution gets set up
Agree the conversion
One clear definition of the thing you are paying to make happen, written down before anything is measured.
Wire and verify
Tags and events installed, then tested with real traffic on real devices before a budget goes live.
Reconcile monthly
Platform numbers checked against your CRM, so a drift gets caught in a month rather than at the end of a quarter.
FAQ
Frequently asked questions
Which platforms, whether you need server-side tracking, and how consent fits into it.
The rest of the build
Everything else in landing pages
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
Campaign and ad pages
A dedicated page per campaign, so your ad creative, your copy and your page all tell the same story.
View detailsVSL and sales pages
Long-form video sales pages with the pacing, proof and CTA placement to hold attention to the end.
View detailsLead capture that converts
Short, A2P-compliant forms that ask for what you need and nothing more, so fewer people abandon them.
View detailsA/B testing and iteration
We ship variants, measure against real traffic and roll the winner forward. Conversion work doesn't stop at launch.
View detailsSub-second load times
Static-first builds that render before a paid visitor has the chance to bounce and cost you the click.
View detailsYou've made it this far
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“AZI turned a site nobody contacted into the thing that books most of our work.”
Jordan M.
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