A lead you can
legally text.
Consent written into the form instead of appended to it, a checkbox that's never pre-ticked, and the record kept with the submission. Following up by text becomes something you can actually do.
- A checkbox that's never pre-ticked
- Plain language about what you'll send
- A link to the policy that backs it
- The wording, the time and the version, stored
Why deliverability breaks
The number gets filtered before you notice
Businesses texting leads without proper opt-in don't usually get a warning. Messages just start failing to arrive, carriers filter the number, and by the time anyone works out why it's worth throwing away.
Compliance here isn't a legal disclaimer. It's what keeps your messages getting delivered. We write the consent into the form where people can see what they're agreeing to, and keep the record of exactly what they agreed to and when.
A pre-ticked box isn't consent. It's a note saying nobody read this.
Four carrier checks
What makes a form compliant
Four things carriers and platforms look for, built in rather than added after a campaign gets rejected.
Explicit, unticked consent
A checkbox people tick themselves, never defaulted on, never bundled into agreeing to the terms.
Language that says what happens
What you'll send, how often, that rates may apply and how to stop. Written in the form, not linked away from it.
The policy behind it
A privacy policy and terms that describe what you actually do with the number, linked at the point of consent.
A record you can produce
The exact wording, its version and the timestamp stored with the submission, so consent can be shown rather than claimed.
Building consent in
How compliance gets built in
Write the consent
Drafted for your business and your messages, then versioned, so a later change doesn't overwrite the old record.
Build it into the form
Placed where it gets read, not in the small print, and wired so a submission without it can't send.
Store the record
Wording, version and timestamp saved with the lead, and carried into your CRM with it.
Rules and responsibility
Frequently asked questions
What A2P compliance requires, whether this is legal advice, and what happens to old leads.
The rest of the build
Everything else in lead intake forms
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
CRM and booking integration
Submissions land in your CRM, calendar or inbox instantly, routed to whoever needs to act on them.
View detailsInstant notification and routing
Email and SMS alerts the second a form is submitted, sent to more than one destination where that helps.
View detailsMulti-step and qualifying forms
Longer intakes broken into steps that get finished, asking the qualifying questions before the call rather than on it.
View detailsSpam and bot filtering
Honeypots, rate limiting and validation that stop junk without adding a puzzle for real people to solve.
View detailsTracking on every submission
Conversion events fired correctly, so you can tell which page, campaign and keyword the enquiry came from.
View detailsYou've made it this far
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