When a theme
can't do it.
Next.js storefronts on the Storefront API, with Shopify still handling payments, tax and fulfillment. For brands a theme genuinely can't serve, and only those.
- A custom front end, Shopify's checkout
- Payments, tax and fulfillment stay with Shopify
- Content and commerce from one codebase
- Recommended only when a theme can't do it
The honest version
Headless is a trade, not an upgrade
You buy total control of the experience. You give up the theme editor, most of the app ecosystem, and a lot of what your team currently changes without asking anyone.
It's the right call when the storefront has to do something a theme structurally can't: an unusual configurator, a content-heavy brand experience, a catalog that shouldn't behave like a grid. It's the wrong call when it just sounds modern, and we'll say so before you spend the money.
Going headless to fix a slow store is rebuilding the house because the door sticks.
What you're buying
What's in a headless build
Four things, and an honest answer first about whether you need any of them.
A Next.js storefront
Product, collection and content pages as one app. Prerendered where they can be, live where they must be.
Shopify kept underneath
Checkout, payments, tax, inventory and fulfillment stay where they already work.
Content and commerce together
One system, so a story page can sell and a product page can carry a story.
An honest recommendation first
If a theme can do what you need, we'll build the theme. Usually it can, and it's cheaper.
How it runs
How a headless build runs
Decide whether you need it
We map what the experience has to do, then check honestly whether OS 2.0 can carry it.
Build the front end
The storefront built on the Storefront API, with content, search and product data from one place.
Migrate and preserve
Every existing URL mapped and redirected before launch, so a rebuild doesn't cost you rankings.
Worth asking first
Frequently asked questions
Whether you keep Shopify, what you give up, and who can edit it.
The rest of the build
Everything else in ecommerce stores
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
Shopify theme development
Custom OS 2.0 themes and sections your team can rearrange and reorder without calling a developer.
View detailsProduct page conversion
Imagery, variants, sizing, reviews and stock signals arranged to answer objections in the order they arise.
View detailsCheckout and post-purchase
Fewer steps to pay, plus the upsell, thank-you and email touchpoints that lift average order value.
View detailsSpeed on real devices
Stores tuned for Core Web Vitals on the mid-range phones your customers are actually shopping on.
View detailsAnalytics and attribution
Clean event tracking, so you can tell which changes moved revenue and which ones only moved opinions.
View detailsYou've made it this far
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