A theme built
around your catalog.
Custom OS 2.0 themes your team can rearrange without calling us. And without any arrangement they pick making the store slow or ugly.
- Sections your team can reorder
- Built on OS 2.0, not a bought theme
- A speed budget that holds on mobile
- Your brand, not a preset with your logo
The case for custom
Bought themes cost the most later
A premium theme with six apps bolted on is the cheapest store to launch and the most expensive one to own. Every app adds weight, and nobody can say which one made it slow.
A custom OS 2.0 theme is built around what you sell and the sections your team needs. You keep the Shopify editor, so a merchandiser can rearrange a page on a Tuesday. You just don't carry the weight of a theme built for everyone else.
Every app you install is a decision you're handing to someone who's never seen your store.
Fast, and stays fast
What's in a theme build
Four things that keep the store fast on launch day and still fast a year later.
Sections built for your team
The blocks your merchandisers actually use, reorderable in the editor. No arrangement can break the page.
OS 2.0 from the ground up
Current architecture, not a bought theme with edits that break on its next update.
A speed budget that holds
The theme's weight is set up front and defended, so it doesn't creep up with every new section.
Your brand, properly
Type, color, spacing and imagery built as a system. Not settings changed inside someone else's design.
Build sequence
How a theme gets built
Audit and benchmark
We measure the current store's speed, funnel and drop-off before proposing a single change.
Design the sections
The blocks your team needs, designed as a set, so any arrangement still looks like one store.
Build, migrate, launch
Theme built, content moved, every URL kept, and the store watched through its first week live.
Before you switch
Frequently asked questions
Existing themes, your apps, and how long a build takes.
The rest of the build
Everything else in ecommerce stores
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
Custom and headless storefronts
Next.js storefronts on the Storefront API, for when a theme genuinely cannot do what the brand needs.
View detailsProduct page conversion
Imagery, variants, sizing, reviews and stock signals arranged to answer objections in the order they arise.
View detailsCheckout and post-purchase
Fewer steps to pay, plus the upsell, thank-you and email touchpoints that lift average order value.
View detailsSpeed on real devices
Stores tuned for Core Web Vitals on the mid-range phones your customers are actually shopping on.
View detailsAnalytics and attribution
Clean event tracking, so you can tell which changes moved revenue and which ones only moved opinions.
View detailsYou've made it this far
Book a call now so
your business can grow.
Tell us where you are now and we'll walk you through our process, our pricing and expectations from partners like you.
No pitch deck, no obligation.
“AZI turned a site nobody contacted into the thing that books most of our work.”
Jordan M.
Supporting growing brands big and small
Book a consultation
Trusted by businesses of all sizes