FAQ
Everything people ask
before they book the call.
Answers to the questions we get most, grouped by topic. It's the same thing you'd hear on a call, just written down first.
Working with us
How a project starts, how long it takes and what happens once it's live.
Book a call and tell us about your business and what you need. We'll recommend the right package and give you a fixed price. Work only starts once you've approved it.
A website or a brand is a one-off project, so we price it as one. You get a fixed price before we start and you own everything we make. You only pay monthly if you choose a care plan after launch.
Landing pages go live in 5 to 10 business days. Standard website builds take 3 to 5 weeks and ecommerce stores 4 to 8, depending on the size of the catalog and how much content is ready. We'll give you a timeline for branding projects on the call.
You own everything we built. If you'd like us to keep managing it, a care plan covers hosting, updates, performance and ongoing improvements.
Yes. We design brand identities and guidelines, research your competitors and build websites. Many clients work with us on both, but you can book either one on its own.
We structure every page and write copy around your offer. If you already work with a copywriter, we'll build the site around their copy instead.
Yes. Some sites need a full redesign and others only need a few pages fixed and sped up. We'll tell you which on the call, and either way we'll protect the search rankings you already have.
Yes, all of it. The site, the code, the logo files and the guidelines are yours, and you can take them anywhere. The one exception is a free build through the Main Street Initiative, which we own while your Growth plan is active.
We'll take care of it. We'll help you pick one, register it in your business's name and connect it to your site, so you don't have to deal with any of the technical setup. If you're on a care plan, we cover the renewals for as long as you're with us.
Pricing and care plans
What a project costs, what the care plans include and how billing works.
Landing pages and microsites start at $750, a standard website build at $2,000 and an ecommerce store at $5,000. Every project gets a fixed price before it starts.
Because every business needs something a little different. The starting price covers the package as listed. If your project needs more, we'll give you the full price on the call before you commit.
Brand identity, guidelines and competitor research are quoted per project, because the scope depends on what you already have. You'll get a fixed price after the first call.
Care is $297 a month and covers hosting, uptime monitoring, security updates, content changes and a monthly report. Growth is $497 a month and adds ongoing SEO and AEO, two to three blog posts and Google Business Profile posts a week, a review funnel, landing pages and CRM integration. If we set up your domain, both plans cover the renewals.
Yes. Pay for a year up front and you get 3 months free on either plan. Care works out to $222.75 a month ($2,673 for the year) and Growth to $372.75 a month ($4,473 for the year).
No. Your site is yours once it's handed over. A care plan is for businesses that want us to keep it fast, secure and up to date for them.
Monthly plans can be cancelled at any time. Annual plans are paid for the year up front, which is how we're able to give you 3 months free.
Websites
Builds, redesigns, landing pages, stores, speed and search.
No. Every page is designed specifically for your business before it's built, so the site matches what you sell.
Next.js for custom sites, Framer or Squarespace when you want to edit visually and Shopify for stores.
Yes. Every site comes with a CMS for your pages, services, team and posts. New pages use the templates we design, so they match the rest of the site. We'll show you how it works before handover.
Not if it's done properly. We redirect every page that ranks today to its new address, so you keep the search rankings you've built.
Most go live in 5 to 10 business days, once the offer, copy direction and assets are settled.
Yes. It can live on a path like yoursite.com/offer or on a subdomain, so it benefits from the trust and tracking your domain already has.
Shopify is our default because it handles payments, tax and fulfillment better than a custom build. When a brand needs something a theme can't do, we build a custom Next.js storefront and keep Shopify running the products and checkout.
Not if the move is planned properly. We redirect every product, collection and page to its new address, so search engines and customers still find them.
Yes. Improving a store that's already selling is often the quickest way to grow revenue, and it rarely needs a full rebuild.
We don't shoot photos ourselves. We'll give you a list of the images each page needs and their sizes, so your photographer knows exactly what to shoot.
We build every site to load quickly on the phones your customers use. We test against Google's Core Web Vitals and keep images, scripts and fonts lightweight from the start.
The foundations are. Every build includes clean structure, page titles, schema, speed and a sitemap. Ongoing SEO and AEO work, like new content and local search, is part of the Growth care plan.
Yes. Our builds integrate with whatever CRM you're currently using. If you don't have one, we'll give you access to the platform we use while you're with us. Forms can also book straight into your calendar and notify your team as soon as a lead comes in.
Yes. We set up and test Google Analytics, Meta and Google Ads conversion tracking at launch, so you can see what your traffic and ad spend are doing.
Branding and research
Brand identities, guidelines and competitor research.
Yes, and it's the best way to do it. We design the brand knowing where it'll be used, and the website is built with your real brand instead of a placeholder.
Yes. Some businesses need a full rebrand and others only need their current logo cleaned up, with guidelines to go with it. We'll tell you which on the call.
Every logo variation in vector and web formats, your color values for screen and print, the fonts or licenses you need and the guidelines that show how to use them.
Yes, once other people like staff, freelancers or print shops are making things with your brand. Guidelines keep everything consistent, so it all looks like it came from one business.
We usually look at three to five businesses your customers compare you with. We review their websites, brands, pricing, reviews and search presence, then give you a short list of what to change first.
Yes. Many businesses book the research first. If it leads to a brand or website project later, the research becomes the starting point for that project.
The Main Street Initiative
The free lead generation website for local service businesses, what's included and how it works.
It's our offer for local service businesses. When you join the Growth care plan, we build you a custom website for free. Then we manage your reviews, search, blog and Google Business Profile every month so the site keeps bringing in work.
Owners of local service businesses who know being online matters but don't have the time to learn it all while running the business. If you're out on jobs most days and your website isn't bringing in enough work, this is for you. We'll confirm whether your business qualifies on the call.
A free, custom website, a review funnel for your Google reviews, SEO and AEO copy, two to three blog posts a week, Google Business Profile posts to match and CRM integration. We also handle hosting, security, updates and content changes, and send you a report each month.
Yes. The build is included when you join the Growth plan, so there's no project fee. In return, we own the site while your plan is active, and you'll get the full terms in writing before we start.
The Growth plan is $497 a month and the website is included free. Pay for the year up front and you get 3 months free: $4,473 for the year instead of $5,964, a saving of $1,491.
Very little. We need a call to get started, some details about your services and the area you cover and photos of your work if you have them. Once the site is live, we handle the rest and send you a report each month.
After a job, your customer gets a short text or email with a direct link to leave you a Google review. It only takes a few seconds, so more customers actually leave one. More reviews help new customers choose you.
SEO helps you show up in Google. AEO helps you show up when people ask AI assistants like ChatGPT who to hire. We write every page and article so both understand what you do and where you work.
No. We write and publish two to three a week for you, about the questions your customers already ask. You're always welcome to suggest topics or tell us what customers are asking you on jobs.
Yes. We publish two to three keyword optimized posts a week to your Google Business Profile, matching your blog. This keeps your profile active and helps it show up when local customers search for what you do.
No. Our builds integrate with whatever CRM you're currently using. If you don't have one, we'll give you access to the platform we use while you're with us.
We do, while your Growth plan is active. You can buy it out at any time and we'll transfer the site and its code to you. The buyout gets smaller the longer you stay: $2,000 in your first 6 months, $1,000 in months 7 to 12, $500 in months 13 to 24, and after 24 months it's yours for free.
We'll take care of it. We'll help you choose one, register it in your business's name and connect it to your new site. We cover the renewals for as long as you're with us, and if you ever leave, we'll move it into an account of your own.
From the two numbers you enter and a set of conservative assumptions. We assume a better website closes 2 to 5 percent more of the leads you already get, hold that for three years, then reduce the total by 40 percent. The result is an estimate, and we'll work out your real number together on the call.
The call takes about 30 minutes. We'll confirm your business qualifies, look at what your current site may be costing you and show you what a new one could do. By the end, you'll know exactly what you'd pay, whether you join or not.
That's fine. There's no pressure and no follow-up sales call. If your current site is working and your money is better spent elsewhere, we'll tell you.
Still deciding
Ask us the one
that isn't on this page.
If your question isn't answered above, it usually depends on your business. Bring it to the call and we'll give you a straight answer.
No pressure. Just clarity.