Fast on the phone
it's shopped on.
Speed measured where your customers are, on a mid-range phone over mobile data. On the pages that carry revenue, not a homepage score that flatters everyone.
- Product imagery, sized per breakpoint
- Theme JavaScript, audited line by line
- Apps weighed against what they cost
- Scored on the pages that carry the money
Measuring honestly
The homepage score matters least
Most speed reports are run on a homepage, on a desktop, over office wifi. Your revenue is decided on a product page, on a four-year-old phone, on mobile data.
We measure where the money is, then work the three places the weight comes from: imagery, theme JavaScript and installed apps. Each app gets weighed against what it costs to load and what it actually earns. Most stores have never had that conversation.
A store that scores 98 on its homepage and 34 on its product page has a 34.
Where the weight is
What speed work covers
Four places the seconds hide, in the order they usually matter.
Imagery under control
Product photography sized, compressed and served per breakpoint. On most stores it's the biggest single saving.
Theme JavaScript audited
What runs, when it runs, and what can wait until the page is usable.
Apps weighed honestly
Each one measured for what it costs to load and what it returns, with a recommendation either way.
Measured where it counts
Core Web Vitals on your product and checkout pages, on real hardware, before and after.
Getting faster
How a store gets faster
Benchmark the real pages
Product, collection and checkout measured on real devices, so there's a number to hold us to.
Cut the heaviest thing first
Work ordered by what it saves, not by what's easy. Usually that means imagery.
Hold the budget
A weight budget agreed and monitored, so the store doesn't drift back over six months of installs.
Apps, seconds, rebuilds
Frequently asked questions
Whether apps have to go, what a second is worth, and whether it needs a rebuild.
The rest of the build
Everything else in ecommerce stores
A build is rarely one of these on its own. Here is the rest of what ships alongside it.
Shopify theme development
Custom OS 2.0 themes and sections your team can rearrange and reorder without calling a developer.
View detailsCustom and headless storefronts
Next.js storefronts on the Storefront API, for when a theme genuinely cannot do what the brand needs.
View detailsProduct page conversion
Imagery, variants, sizing, reviews and stock signals arranged to answer objections in the order they arise.
View detailsCheckout and post-purchase
Fewer steps to pay, plus the upsell, thank-you and email touchpoints that lift average order value.
View detailsAnalytics and attribution
Clean event tracking, so you can tell which changes moved revenue and which ones only moved opinions.
View detailsYou've made it this far
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