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Branding

Brand identity and guidelines

Your logo, color and type, documented so your team and vendors always use them correctly.

What's included

Our approach

Look like the business you already are.

A brand identity is the set of marks, colors and type that make a business recognizable before anyone reads a word.

We start from your positioning, explore a few directions with you, build the one that fits, then document it so anyone can use it right.

Process

Our process

  1. 01

    Discover

    Your market, your competitors and what makes you the obvious choice.

  2. 02

    Direction

    Two or three directions, each with its reasoning, before exploring any one direction further.

  3. 03

    Design

    We take the option you select and develop it into a complete brand package. From digital, to print and every size in between.

  4. 04

    Deliver

    Every file your team and your vendors need, organized and named.

Pairs well with

Pairs well with

Take it on its own or as part of a bigger project. These are the services it's most often paired with.

FAQ

Questions

Not answered here? See every question

Yes, and it's the best way to do it. We design the brand knowing where it'll be used, and the website is built with your real brand instead of a placeholder.
Yes. Some businesses need a full rebrand and others only need their current logo cleaned up, with guidelines to go with it. We'll tell you which on the call.
Not always. Guidelines matter most once other people, like staff, freelancers or print shops, are creating things with your brand. They keep your visual identity consistent for years to come.
Every logo variation in vector and web formats, your color values for screen and print, and the font files or licenses you need.

Tell us what you sell.
We'll tell you what it needs.

Tell us what you sell and we'll tell you what it needs. No pitch deck, no obligation.

Next: Motion and interaction design